You are a tourism/travel professional or business owner in need of copywriting and content that connects with your audience and authentically tells your story. And, increases visitation and revenue!
I am a travel copywriter and strategist that helps DMO’s, attractions, museums, lodging properties, restaurants, retail businesses, and travel suppliers, attract and convert visitors, increase their revenue and economic impact, and stop wasting time and money on copy that sounds good but doesn’t convert.
As a former VP of Marketing and Communications, I get that your communications messages need to be tied to your overall strategy and also leverage your advertising buys.
We do this together by strategically telling your story and linking your copy and content to your marketing and public relations plans. I deliver powerful writing on deadline so that your audience connects, engages, and grows.
I'm a travel copywriter trained in email marketing and direct-response, SEO, e-newsletter, social media, and public relations writing.
I worked as VP of Marketing & Communications for a DMO for six years (Visit Jackson) and I've been on retainer with a statewide science museum for 13 years. I'm also a trained business coach and I've run my own consulting business for 13 years.
I call my clients partners because I like to work with them long-term to meet their marketing and communications needs, tell their stories, and increase their visitation, memberships, audiences, and business.
And, most of the time, we have FUN while we meet these goals!
But, even if you just need a proven writer to deliver a one-off social media/website audit or a newsletter article, blog post, or press release, or something else then that's okay, too!
I started this business because not all organizations or businesses need a full-service public relations firm or advertising agency all the time. Sometimes, you just need a little help getting the writing done. And, I offer writing that's tied to strategy.
There are certainly many qualified writers from which you could choose.
My services are unique because I specialize in the travel and tourism industry.
With 25+ years of executive communications and marketing experience and running my own writing and consulting business for 13 years, I'm prepared to deliver meaningful, strategic copy, on-deadline and on-budget, for you.
Wondering how to find the time and creative energy to write while juggling everything else today? Read on. I've been in your shoes and I have your solution!
Click here to learn how I can help you to check-off a few tasks from your never-ending "To Do List". Then, call me at 601-896-3884 or email me today at firstname.lastname@example.org for your complimentary 30-minute “Strategic Copy Consultation”. We’ll chat about your needs and see if we’re a good fit to work together to accomplish your goals.
why i do this work
I was bitten by the travel bug while backpacking through Europe after college graduation! Ever since then, I’ve been fascinated by the educational roles and economic impact museums and the travel industry play in a community.
I backpacked across Europe in my 20’s! These days, I travel with my husband and two amazing daughters whenever we get the chance. My favorite activity is exploring the museums in a destination!
I was raised in and graduated from high school and college in Las Vegas, Nevada! Go UNLV!
I'm a personal growth addict! My Top 5 Strengths are: Learning, Integrator, Potential Cultivator, Thinker, and Solutions Finder.
Worked closely with MDWFP's award-winning Mississippi Museum of Natural Science for 13+ years to:
Create the museum's marketing/public relations program and social media presence.
Write / manage MMNS and MMNS Foundation websites and all social networking sites’ content.
Write and manage the Museum Insider e-newsletters and annual reports.
Win awards including being named the "2014 Escape to the Southeast Travel Attraction of the Year" by the Southeast Tourism Society.
Coordinate the marketing section of a successful American Alliance of Museums Reaccreditation proposal.
Earn media in broadcast outlets, consumer publications, blogs, and media websites.
Coordinated public relations efforts for the Jackson Convention Complex Grand Opening.
Served on Southeast Tourism Society Board of Directors.
Coordinated the creation of the LeFleur Museum District (LMD) resulting in positive media coverage, established brand awareness, and growth in Jackson, MS’s tourism product. LMD was recently recognized with a Partnership Award from the Southeast Tourism Society.
Built strong relationships with attractions partners through the Metro Jackson Attractions Association. Served as President, VP, and Marketing Chair for several terms. Recognized as Spotlight Member.
Serving on the Visit Jackson Events/Grants/Sponsorships Advisory Committee.
Taught university courses in Arts Marketing and Political Science.
Named a "Distinguished Woman of Southern Nevada"
Worked as a District Representative for a U.S. Congressman
And, many years ago, I was part of a team that was named "U.S. Forest Service Interpretor of the Year" for work that we did on the Spring Mountains National Recreation Area.